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Projects

Vermont Ravens

Over the course of the Digital Marketing Master's program through Full Sail University, a Digital Marketing Plan was developed which used pieces of knowledge gained from each class. This document goes in-depth to breakdown the branding of the Vermont Ravens, provides the history of the program, detailed information about the target market, uses SWOT analysis to identify changes that may need to be made, and recommendations for the actual marketing tactics that should be used including a few campaign options.

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Family Literacy Center

The Public Relations course taken at Norwich University during the Communications Bachelor's program was a highlight of my undergrad experience. In this course, the class had to vote on a local organization to develop a Public Relations campaign for. A local school for pregnant and parenting young adults called the Family Literacy Program was chosen. The campaign focused on rebranding the organization, providing solutions to problems identified by the organization, developing a timeline that included an event every month, and a breakdown of each event for planning purposes. there were also prototypes of giveaways made and packages to distribute within the community as part of the main campaign.

Social Media

Social media is used everywhere and for everything these days. Aside from the personal use of social media, this has been used in both a professional and volunteer setting. Posts would be made encouraging families to sell popcorn through sharing tips. Graphics shared about upcoming sales or specials happening to motivate the public to attend or purchase.

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