Public Relations

The Vermont Ravens is the semi-professional football team of Vermont. Founded in 2007 by Michael and Linda Salmon, the team travels across New England to compete for the league championship against the other teams. The program has struggled to grow its fanbase over the last 16 years and is starting to invest in the future of the team. 

This brand awareness campaign was built around the goal of increasing fans through social media and driving traffic to their website that contains tickets, schedules, and more information. Using the goals, objectives, strategies, and tactics discussed throughout the campaign, this video will show the key performance indicators previously determined, to showcase the current progress towards the goals.

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Below you will find a snapshot video showing what the progress is towards the campaign and a final presentation video about the overall efforts of the campaign.